​​​YOUR BRAND IS YOUR REPUTATION.
​IT IS NOT WHAT YOU SAY IT IS BUT WHAT OTHERS BELIEVE IT TO BE BASED ON WHAT THEY SEE, HEAR AND EXPERIENCE.
What I Do
​​​INTERNAL BRAND CONSULTING​​

​​​ELEVATE YOUR BRAND BY ENGAGING YOUR WORKFORCE AROUND A UNIQUE AND DISTINCT CUSTOMER EXPERIENCE

​In our highly, socially-connected world, managing your reputation is critically important. You are not entirely in control of your message, but you are in control of the experiences you create. 

​Internal branding is more than a marketing or communications campaign. It is about designing and delivering experiences to both external and internal customers that reinforce your brand attributes, values, and personality. By integrating business strategy, brand strategy and culture you produce greater, more sustainable brand engagement, advocacy and value.

​I partner with clients to customize solutions that fit your unique situation. My internal branding audit identifies gaps and helps priorize action items so you can decide how and where to invest in the short- and long-term. Working closely with your internal resources, we co-create plans you can successfully impement and sustain.   


SERVICES MAY INCLUDE:
  • ​Conduct internal brand audit
  • ​Design customer experience and service touchpoint maps
  • ​Develop service standards and training
  • ​Redesign and develop new employee orientation and onboarding processes
  • ​Design and develop leadership training and provide coaching
  • ​Evaluate and redesign reward and recognition programs and performance appraisal systems
  • ​Develop Brand Council and Ambassor programs
  • ​Develop brand messaging and communications strategies​​

​Employees are most productive when they feel connected to the customer and believe the work they do matters and makes a difference.

CULTURE DEVELOPMENT​​

​​​IS YOUR CULTURE HELPING YOU ACHIEVE YOUR BUSINESS
OBJECTIVES OR HOLDING YOU BACK?
​​
​Without understanding your culture, you are likely spending hundreds of thousands of dollars on marketing, sales, hiring, training, reward systems and other employee engagement initiatives that fail to generate positive and sustainable results.
  • Are you having trouble attracting and retaining top talent?
  • Are you losing customers to the competition?
  • Are you slow to adapt to the changing needs of your business?

​As a certified administrator of the world's most widely-used and thoroughly-researched tool for measuring organizational culture around the globe, I can provide the answers you want to design the culture you need.

​Download the OCI/OEI brochure and contact me to get started today!​​

​​82%​​​​​
of executives believe culture can be a competitive advantagE

28%
​Understand their culture

​​​19%

​Think they have the right one

​Source: Deloitte Human Capital
Trends Report 2016
​​​​

OCI/OEI Overview
​invite me to speak at your next event!

​TOPICS INCLUDE:
  • ​Creating a Constructive Culture: What Leaders Do
  • ​Understanding the Brand-Culture Relationship
  • ​​​Fitting In or Standing Out: Unique and Distinct Takes Courage
  • ​Employee Engagement & Culture: What's the Difference?

​No canned speeches here! I tailor content to appeal to the interests of your audience. Email your request today!

A Few Clients
What They Say
"An integral part of the development team, Darci was influential in driving brand strategy down to the details of the guest and employee experience, and aligning talent development and service style with the personality of the brand.

She continues to delight me with her enthusiasm, tenacity, and passion for building great brands."
                        
                        ​- Jim Anhut
                          ​Chief Development Officer
​                           ​IHG

"Darci delivered two, one-hour speeches that engaged and mobilized our workforce. The results: a sustainable 500% increase in monthly attendance, a 5% increase in lead generation, 1,000 more packages per day and an additional $3.7 million in annual revenue."
​                       
                                ​- Tom Upton
                                   ​Business Manager
​                                   ​UPS

"From the beginning, I was highly impressed with the quality of her questions and insights provided. While her expertise is human resources, she has keen insights for other functions and the big picture."

                                ​-​​​Pat Robinson
                                  Board of Directors
​                                  Medshare
                       

"Darci delivers the perfect dose of pragmatism and inspiration!"

                                ​-​​​Anna Schlegel
​                               Sr. Director Globalization 
                               and Information Engineering
                               NetApp       

"Darci is one of the most thoughtful business consultants I know and a genuine pleasure to collaborate with"

                                ​-​​​Bruce Laing
​                              Marketing and Business
                              Development Consultant
           

I'd love to hear from you
​​​Reach out if you think I can help.
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